In Dr. Crovitz’s article, an in depth look was taken upon both Slim Jim and Doritos in order to explore the relevancy between their websites and appealing to teens. I loved how the article encouraged us to think about how nothing is there by accident and to what lengths advertising campaigns will go to appeal to target audience. Both products addressed are products that I personally eat, and yet have never taken the time to visit their website. In a much more technology advanced world, however, marketers would sincerely have to address the internet just as much as television and radio ads. The attempted connection between the companies and teens in not necessarily an accurate one. These sites use “hip” lingo as well as images that they believe will appeal to a teenager as “cool”. While both “hip” and “cool” vary depending on what teenager you are talking to, the attempt is still clear and probably successful considering these are billion dollar industries.
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