I chose to visit Barbie’s website because the doll has been a staple in young girl’s lives for generations. Mothers buy them for their daughters, much like their mothers did for them. The website, however, clearly is aimed for young girls and not towards their parents. The site is completely pink with various links to other games and products, all designed for young girls. Their is a section designed for adults who still choose to collect the iconic doll. Little girls see the site as a place to create. Parents probably view this site as safe, with interactive games to hold the child’s interest. You can shop for the dolls, yet the prices are not clearly displayed. Barbie holds many jobs and has material things that many people don’t, such as mansions and convertibles. It’s as if regardless of a child’s social status she can achieve a higher class by owning all the things that make Barbie so “successful”.
Websites Targeting Children
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